client-education

Posts Tagged: client-education

2 posts found

The Insurance Dudes Files : Craig Pretzinger and Jason Feltman

A Story Sells Insurance Better Than Any Statistic Can

02/17/2021 · 6 min read

Stories close insurance better than statistics because actuarial data activates rational processing while a specific client claim story activates the emotional processing that drives buying decisions. Every working story has a real person, a near-miss tension, and the coverage as the difference. Keep it under two minutes.

insurance-salesagency-growth

Eric Brown on Accident Investigation and the Claims Truth

03/30/2020 · 7 min read

Eric Brown of Crashtech Accident Investigation explains the claims truth no one tells clients: police accident reports are often wrong, fault determinations can be challenged with reconstruction, and agents who understand the post-crash process become trusted advisors instead of replaceable vendors.