cialdini

Posts Tagged: cialdini

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Brian Ahearn: Putting Persuasion Principles Into Practice in Insurance Sales (Part 2) : featuring Brian Ahearn on the Insurance Dudes podcast

Brian Ahearn: Persuasion Principles in Practice (Part 2)

03/09/2022 · 5 min read

Put Cialdini's persuasion principles into practice by treating them as communication improvements, not tricks. Lead with proactive value (reciprocity), use specific client stories (social proof), recommend with conviction (authority), and run a values-to-stakes-to-solution sequence so the close completes a commitment the prospect already made.

Brian Ahearn Is Back in Black: Persuasion Science for Insurance Agents (Part 1) : featuring Brian Ahearn on the Insurance Dudes podcast

persuasionpsychology

Brian Ahearn on Persuasion Science for Insurance Agents

03/07/2022 · 5 min read

Persuasion science works in insurance sales because the product is risk and the transaction runs on trust. Cialdini-trained Brian Ahearn maps the six principles (reciprocity, commitment, social proof, liking, authority, scarcity) to coverage conversations: lead with value, get small commitments early, cite peer outcomes, and demonstrate real expertise.