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Posts Tagged: cialdini

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Brian Ahearn: Putting Persuasion Principles Into Practice in Insurance Sales (Part 2)

03/09/2022 · 5 min read

Part 1 introduced the six principles of influence and their insurance applications. Part 2 is about implementation — how Brian Ahearn teaches agents to weave these principles into natural conversation and make every client interaction more effective.

persuasionpsychology

Brian Ahearn Is Back in Black: Persuasion Science for Insurance Agents (Part 1)

03/07/2022 · 5 min read

Brian Ahearn returns to The Insurance Dudes with the science of persuasion that's changed how serious agents communicate with prospects and clients. Part 1 covers the foundational principles and why they work specifically well in insurance.