agency-finance

Posts Tagged: agency-finance

2 posts found

How Much Should an Insurance Agency Spend on Marketing?

03/14/2022 · 5 min read

The marketing budget question haunts most insurance agency owners. Too little and you starve growth. Too much and you destroy profitability. This SOLO Playbook episode builds the framework for answering the question with math instead of guesswork.

ltvlifetime-value

Spend More on Leads and Win: How to Calculate Customer Lifetime Value for Insurance Agents

01/19/2022 · 4 min read

Most agents cap their lead spend based on the wrong number. Once you understand lifetime value math, you'll see that you can justify spending significantly more per lead — and that's exactly how you outcompete everyone buying on price alone.