What is Acquisition Cost and Why Does it Matter for My P&C Agency | Insurance Agency Playbook

Shoot Us A Message!Can you calculate your business’s Acquisition cost? If not, you better start to learn to calculate it. In this Playbook, I’ll discuss why Acquisition cost is important for your business and how knowing how to calculate it can give you a better idea of where your company stands. In the previous playbook, we discussed the client’s lifetime value. Once you know your client’s lifetime value you can easily calculate how much are you spending to get a client. Once you know that t...