Craig Pretzinger

Craig spent a decade in sales, did three years at Merrill Lynch, then bought his Arizona agency in 2008 right as the global economy decided to set itself on fire. Premium leaked out faster than it came in. He spent the next seven years learning the hard way which marketing actually works and which is just expensive theater.

He met Jason on a phone call and realized they were running the same playbook a few hundred miles apart. They started a podcast to interrogate the rare agents actually crushing internet leads, opened new locations in late 2019, and proceeded to write $10 million in new business premium over 18 months with peak months above $307K.

After publishing Million-Dollar Agency in 2024, Craig and Jason stepped out of their own agencies on purpose. They built management teams, wired AI into the work that used to chew up nights and weekends, and watched the agencies keep growing.

Craig has two adult kids and disappears every few months out of the country or to follow Billy Strings. Based in Tucson, AZ.