Will AI Take Over Insurance? What Agents Need to Know in 2024

Jason pulled up the marketing dashboard and pointed to one line. 'That's $47 in cost and $12,000 in premium. Everything else we did that month was noise.'

In this episode, Craig and Jason sit down with Matt Sutika for a conversation that cuts right to what matters. No rehearsed talking points — just an experienced agent sharing what they've learned the hard way, including the mistakes that cost them the most money and time.

The Problem Nobody Talks About

The wild thing never happened to me was starting an agency 22 years old with a bunch of 22 year old not really understanding the fact that what that would bring is hangovers, you know, things happen in the bathroom, overflowing toilets, just crazy stuff within your girlfriend's showing up, you know, that they met on social media that, you know, they stood him up for a date, and they found him.

That framing matters because it shifts the conversation from 'what do I do?' to 'what am I doing wrong?' — and those are very different questions with very different answers.

Matt Sutika: "Ironic, but it's called a gentlemen's club. People you see other gentlemen, I mean, from what you've told me, Jason,."

That's the kind of thing you hear and immediately think about your own agency. It's uncomfortable because it's specific — and specific is where change starts.

What This Changes

If you're early in your career and wondering when this starts paying off, listen closely. The habits you build now — tracking, following up, qualifying ruthlessly — compound faster than you expect. The agents making $200K in year five didn't get lucky. They got disciplined in year one.

The nuance worth noting: 22 years old at a college so they were always left at a bar, you know, on the side of the road. That detail separates agents who hear advice from agents who actually use it.

This connects to what we've covered in [INTERNAL: insurance-dudes-podcast-guide] . Same fundamentals, different angle. Stack them and the compound effect is real.

Jason: "So Matt, I want to hear the story. How did you get into insurance with State Farm and everything and then how did you get to where you're at today?."

Your Move This Week

Here's where this stops being a podcast episode and starts being a business decision:

1. Ours was more just the wildness of having young people, you know, because I had 2030 people right out of college and just the individual day to day stuff from how we would leave to do this at work. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

2. And I wish that was the only time the amount of times I got photos, because of these cars, because my team was supposed to, you know, drive them appropriately. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

Hear The Full Episode

There's a lot more where this came from. Craig and Jason go deep with Matt Sutika in the full conversation — including war stories that didn't make it into this post and the specific frameworks that changed how Matt Sutika runs their agency. Worth every minute of your commute.

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🎙️ Listen to the full episode: Matt Sutika's Magically Marvelous Surreal Successful PART 1 Apple Podcasts | Spotify | YouTube

The Insurance Dudes — Separating the real from the BS in insurance sales since 2019.