How Much Should Insurance Agencies Spend on Marketing? Budget Guidelines

Every agent has that moment — staring at a lead queue full of wrong numbers and 'just shopping' responses, wondering if there's a better way. There is.

Craig and Jason sat down with Craig Pretzinger & Jason Feltman to dig into this — no theory, just what works, what failed, and what you can steal for your own book.

The 80/20 of Agency Work

Most agents: 80% of time on 20% of revenue. Admin, minimum policies, questions Google handles. Breakthrough: identify your 20% activities — closing commercial, building referrals, strategic planning — and protect time for them ruthlessly.

[INTERNAL: buying-insurance-leads-worth-it]

Asset vs Job

Test: stop working 30 days. Revenue continue? If yes, you built an asset. If no, you bought a job with no benefits and no PTO. Goal isn't working IN your agency forever — it's building something that works without daily involvement.

[INTERNAL: cold-calling-scripts-insurance-agents]

The Weekly Rhythm

Monday: team huddle, pipeline review. Tues-Thurs: revenue activities, client meetings. Friday: operations and planning. Protect this rhythm. When urgent overrides important — it tries daily — you stay stuck in operator mode.

[INTERNAL: insurance-referral-program-ideas]

One Change This Week

Don't overhaul everything. Pick one thing. Implement before Friday. Document a process. Make a call. Cancel a subscription. Momentum beats perfection. Great agencies aren't built in one dramatic move — one disciplined week at a time.

[INTERNAL: organic-marketing-blueprint-agents]

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🎙️ Listen to the full episode: How Much Should An Insurance Agency Spend On Marketing - Insurance Agency Playbook Apple Podcasts | Spotify | YouTube

The Insurance Dudes — Separating the real from the BS in insurance sales since 2019.