10 Reasons Why Insurance Salespeople Suck at Sales (And How to Fix 9 of Them)

After hundreds of episodes interviewing P&C agents, one pattern surfaces over and over: agents closing above 30% aren't working harder. They've eliminated three specific friction points.

This Insurance Agency Playbook episode tackles something that trips up agencies at every level — from the solo agent working out of a spare bedroom to the owner managing a team of ten. The principle is deceptively simple. The execution is where most people stall.

The Problem Nobody Talks About

Here are 10 reasons why salespeople suck at sales and how to fix nine of them. Insurance dudes are on a mission to escape big head by our agencies.

That framing matters because it shifts the conversation from 'what do I do?' to 'what am I doing wrong?' — and those are very different questions with very different answers.

What This Changes

This applies whether you're closing your first deals or your five-hundredth. The fundamentals don't change — but how you apply them at each stage matters more than most agents realize.

The nuance worth noting: So it's not being pushy, it's you need to have confidence in your product and know that you and your team are the best people to solve that problem. That detail separates agents who hear advice from agents who actually use it.

This connects to what we've covered in [INTERNAL: insurance-cold-calling-scripts] and [INTERNAL: insurance-sales-objection-handling] . Same fundamentals, different angle. Stack them and the compound effect is real.

Your Move This Week

Here's where this stops being a podcast episode and starts being a business decision:

1. A lot of people lack confidence, especially when they start selling a product. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

2. So gain the confidence, learn about the product, learn how can help people learn how the thing is, it makes lives better, because that's all we're doing is solving problems. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

For more tactical depth, check out [INTERNAL: insurance-dudes-podcast-guide] and [INTERNAL: insurance-cold-calling-scripts].

Hear The Full Episode

This post hits the highlights, but the full episode is where the real value lives. Craig and Jason go back and forth on the details, share examples from their own agencies, and break down the exact steps they'd take if they were starting from zero today. Hit play.

---

🎙️ Listen to the full episode: 10 Reasons Why Salespeople Suck At Sales And How To Fix 9 Of Them - Insurance Agency Playbook Apple Podcasts | Spotify | YouTube

The Insurance Dudes — Separating the real from the BS in insurance sales since 2019.