Posts Tagged: lead generation

EverQuote is one of the biggest names in insurance lead generation. But are their leads actually worth the $35-$75 price tag for P&C agents? We break down the real numbers — close rates, cost per acquisition, and who should (and shouldn't) use them.

Hometown Quotes markets itself as the agent-friendly lead vendor. Lower volumes, better quality, more support. But does the agent-first pitch hold up when you look at actual conversion data?

Two of the biggest insurance lead platforms competing for your budget. MediaAlpha's real-time bidding vs EverQuote's volume approach — here's which one actually delivers a lower cost per acquisition.

NextGen Leads positions itself as the 'quality over quantity' lead vendor. But in a market where every vendor claims the same thing, do their real-time leads actually convert better? Here's what agents report.

SmartFinancial claims to deliver higher-intent insurance leads through advanced call routing and live transfers. Is the premium pricing justified, or is it the same shared leads in a fancier wrapper?