Wild Workmanship: How Quality Standards Transform Insurance Agencies

What if the advice you've been following is exactly why you're stuck? Not bad advice — just advice for a different stage of your agency.

In this episode, Craig and Jason sit down with Garrett Wagner for a conversation that cuts right to what matters. No rehearsed talking points — just an experienced agent sharing what they've learned the hard way, including the mistakes that cost them the most money and time.

The Problem Nobody Talks About

How? by uncovering the secrets to creating a predictable, consistent, and profitable agency Sales Machine.

No, 100%. The example I always give is, let's say I'm going up against Jason, and he's the best salesperson in the world. And I'm the worst salesperson in the world. And we're both. When you connect those dots, the path forward gets clearer — but it requires being honest about where your current approach is falling short.

Garrett Wagner: "Vegas baby. Insurance dudes are on a mission to escape being handcuffed by our agency."

That's the kind of thing you hear and immediately think about your own agency. It's uncomfortable because it's specific — and specific is where change starts.

What This Changes

For agents running a book between $800K and $2M, this is where things shift. You're past survival mode but haven't cracked the scalability code. The answer isn't more effort. It's different infrastructure — and this episode maps it out.

The nuance worth noting: On a percent. I've seen this before we started it's like I think you have to do that. If you're not growing, where's it going to go? And it's a harsh reality. It's a harsh real. That detail separates agents who hear advice from agents who actually use it.

This connects to what we've covered in [INTERNAL: insurance-dudes-podcast-guide] . Same fundamentals, different angle. Stack them and the compound effect is real.

Jason: "How? by uncovering the secrets to creating a predictable, consistent, and profitable agency Sales Machine."

Your Move This Week

Here's where this stops being a podcast episode and starts being a business decision:

1. Yeah, it's, it's funny because I went back to school, my 30s. Right before I came to the company, I'm with now that I can't say the name because I'm not allowed to. But I went back. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

2. Absolutely. 100%. Yeah, Daniel Pink has a great book called to sell as human. And it's basically about how everybody is a salesperson. And yet we're another they did studies and showed that ev. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

Hear The Full Episode

There's a lot more where this came from. Craig and Jason go deep with Garrett Wagner in the full conversation — including war stories that didn't make it into this post and the specific frameworks that changed how Garrett Wagner runs their agency. Worth every minute of your commute.

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🎙️ Listen to the full episode: Garrett Wagner’s Wild Wielding Wonderful Workmanship PART 1 Apple Podcasts | Spotify | YouTube

The Insurance Dudes — Separating the real from the BS in insurance sales since 2019.