Insurance Sales Techniques That Close

You're quoting 40 households a week and closing 7. That's 82% rejection. Before blaming leads, let's look at what's happening on those calls.

Craig and Jason break this down from hundreds of conversations with agents at every stage. Here's what moves the needle.

The Opening That Kills Calls

'Hi, calling about your insurance quote.' By word four, guard is up. Try: 'Hey, you requested rate comparisons — got three options that could save you money. Got two minutes?' Permission-based, benefit-first, time-bounded. Hangups drop 30-40%.

[INTERNAL: insurance-objection-handling-scripts]

Discovery vs Data Collection

Name, address, vehicles, run rater — that's order-taking. Discovery: 'Walk me through your last claim — were you happy with how it was handled?' Understanding actual frustration lets you position your recommendation as the answer to their specific problem.

[INTERNAL: insurance-sales-process-framework]

The Follow-Up Gap

5-7 touchpoints to close. Most agents make 1-2 attempts. Build a 7-touch sequence over 14 days: call, email, text, call, value email, text, final call. Each touch adds something — relevant article, rate alert, coverage tip. Demonstrate competence, don't 'check in.'

[INTERNAL: follow-up-framework-insurance-agents]

Handling 'I Need to Think About It'

Don't say 'sure, take your time.' Say: 'Totally understand — what specifically are you weighing?' Surfaces the real objection: price, competing quote, spouse. Once you know the actual hesitation, address it directly.

[INTERNAL: insurance-agent-elevator-pitch]

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The Insurance Dudes — Separating the real from the BS in insurance sales since 2019.