How to Build a Winning P&C Insurance Team in 2024

Craig Pretzinger & Jason Feltman4 min read

How to Build a Winning P&C Insurance Team in 2024

Everyone tells you to hire slow and fire fast. In reality, most agency owners hire out of desperation and fire out of frustration — both decisions cost a fortune.

This Insurance Agency Playbook episode tackles something that trips up agencies at every level — from the solo agent working out of a spare bedroom to the owner managing a team of ten. The principle is deceptively simple. The execution is where most people stall.

The Problem Nobody Talks About

All right, we're back. And this is another playbook.

That framing matters because it shifts the conversation from 'what do I do?' to 'what am I doing wrong?' — and those are very different questions with very different answers.

Jason: "All right, we're back. I'm Jason Feldman. And this is another playbook. This is how to create a winning P and C insurance team. insurance sales team. Alright, let's get into this."

That's the kind of thing you hear and immediately think about your own agency. It's uncomfortable because it's specific — and specific is where change starts.

What This Changes

For established agents who feel busy but stuck, this hits the core issue. You're not lacking effort or knowledge. You're lacking leverage — and there's a very specific way to build it without hiring five people or burning your book down.

The agents who act on this don't wait for the perfect moment. They pick one thing, implement it imperfectly, measure the result, and adjust. That cycle — action, measurement, adjustment — is the real competitive advantage in this business.

This connects to what we've covered in [INTERNAL: insurance-cold-calling-scripts] and [INTERNAL: insurance-sales-objection-handling] . Same fundamentals, different angle. Stack them and the compound effect is real.

Jason: "Now, by uncovering the secrets to creating a predictable, consistent, and profitable agency Sales Machine."

Your Move This Week

Here's where this stops being a podcast episode and starts being a business decision:

1. Write down exactly which tasks you'd hand off before you post the job. If you can't list 10 specific things, you're not ready to hire. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

2. Build a 90-day onboarding plan with weekly checkpoints before the new person starts. The plan matters more than the hire. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

3. Set a production floor — the minimum monthly output that justifies the cost. Communicate it on day one. No surprises. This isn't someday-maybe territory. Block the time this week and get it done. The agents who implement within 48 hours of hearing an idea outperform the ones who bookmark it by a factor you wouldn't believe.

For more tactical depth, check out [INTERNAL: insurance-dudes-podcast-guide] and [INTERNAL: insurance-cold-calling-scripts].

Hear The Full Episode

This post hits the highlights, but the full episode is where the real value lives. Craig and Jason go back and forth on the details, share examples from their own agencies, and break down the exact steps they'd take if they were starting from zero today. Hit play.


🎙️ Listen to the full episode: The Winning P&C Insurance Team - Insurance Agency Playbook Apple Podcasts | Spotify | YouTube

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